You need to start out your sales copy composition endeavor by making a list of all of the great points about your E-Book. Be sure to highlight points that separate your product out of the rest of the pack, as there will probably be other people out there who are selling roughly the same product as you. Once you have compiled a list of the top reasons why a person would want your product, start to write around that list and eventually turn it into a full-fledged sales copy document. If you need inspiration, all you have to do is browse around to other E-Book marketing websites and see how their sales copy looks. Be sure that your tone is relatively conversational, you are not using any big words or sales jargon, you are using lots of bulleted lists and colors that will stand out to the customers, and above all else – make sure that your sentences and paragraphs are pretty short for an easy read.
Once you have your sales copy nested comfortably on your website, you may be tempted to think that your work is done and you can move on to a new project. But, for the Internet marketer, your work is never done – and if you want to be truly successful, you always have to be on top of things on your website. Therefore, tweaking your sales copy is a tactic that more and more marketers are taking part in so that they can boost sales and maximize their profits. Just because you may think that your sales copy sounds good to you, it does not mean that it sounds equally as good to the rest of the public. Continually tweaking your copy though can make all the difference in the world in terms of getting your message across to the masses.
If you have recently posted your copy to its website, keep it as it is for now and wait until you start getting some traffic flowing into your web servers. After a few weeks, whether or not you are getting any sales, it is a good time to update your copy.
Start by adding in any recent testimonials that you may have received from satisfied customers. Testimonials can really help you boost your sales because they give your copy an extra shot of trustworthiness. Apart from adding testimonials to your copy, you should just tweak a few of the ways that you have worded your sentences and maybe add or remove a few bulleted lists and longer paragraphs.
Post everything back to your website and see if your sales change. If sales change for the better, then keep your copy in its new form. On the other hand, if sales start to drop, change your copy back and then start from the original again the next time you make some tweaks. By tweaking your copy, you can squeeze more and more cash out of your customers without having to raise or lower your prices.