The title of this article "Web-Video Won" seems to be a bizarrerie since traditional television advertising still has its power after all. It however emphasizes the advantages of web-video, which are unable to be competed by traditional television advertising. Perhaps the television advertising age is passing away, and this might be as controversial as the issue of "online media VS traditional media".
1. Web-video is less expensive (in distribution)
A number of observers and researchers pointed out that web-video is dramatically save. Comparing with television advertising clips, to distribute on web, videos do not have to be in high quality format. This might be one of the reasons to say "web-video is less expensive." More importantly, when you distribute videos onto the Internet, no matter on your company's official websites, or on video-sharing websites, it's free. Considering the awful cost for putting an advertising clip on television, Web-video won.
2. Audiences of web-videos are generally watching the videos actively
As known people receive television advertising passively, making audience annoyed, irritate, or even feel to be raped in that few people like being interrupted. This illustrates that television advertising clips are attached onto television programs. There are some drawbacks:
a). The better (/ more popular) the program is, the more expensive the price of insertion advertisement
b). Even for the top-popular programs, the volume of audience is unlikely to be enlarged. It means that for television advertisement clips, there is no "word-of-mouth" potential at all
3. Web-videos are more creative
This might not be always true. However, as the volume of audiences can increase, web-videos have to be highly creative and interesting in order to attract more audience and obtain "word-of-mouth" distribution. Otherwise, those clips do not make sense.
4. Web-videos are efficient
You do not need to wait for anything. Once a video clip has been created, just post it onto the target website.