There Is a Difference Between Marketing and Lying – Be Careful of the Latter

Many people say that the Internet is the wild-wild-West when it comes to advertising and marketing. And whereas, that may be so, that does not make it acceptable to lie to potential future clients, customers, or the American consumer. It's just not okay, and there is a right way and a wrong way to do things, and everyone understands the difference between right and wrong, and it's time that we put a little bit of integrity back into the Internet.

Now then, many say that television, like the Internet is nothing more than a mirror of our society. And if we do not like what we see online, or on the boob tube then we need to look inward rather than complaining about it. Yes, I understand that, but I also understand that we in the United States, being free-market capitalist need to stand tall and do it right. We have the rest of the world watching as we lead by example.

When we have homegrown entrepreneurs on the Internet using trickery tactics in marketing to lure-in online sales, we will find others through the copy those methods. Over the years, I've become somewhat disgusted with some of the methodology of online marketers, and I am very bothered by this. Worse, it seems that when one person does it, many others do, and that assume that these tactics are working, and then everyone starts doing it. When I ask entrepreneurs why they are so sleazy in their advertising and marketing, they do not even seem to comprehend the question, or even see the problem.

After all, they say; "Everyone else is doing it," suggesting that since everyone else is doing it, it must be working, and it must be okay, so therefore, they will too. But it's not okay, it is not right, and there is a big difference between marketing online, and linging to anyone who surfs in. Recently, there was an article on Read-Write-Web which noted that online sellers in China are paying thousands of people to sit in rooms and post comments to various products online, all of which will raise the ranking of the products which they are selling.

It is this sort of thing which is a perfect example of what I'm talking about. It was probably online entrepreneurs in the United States that started that little tactic, and now everyone is doing it, even people halfway around the world trying to sell goods to US consumers. But again, just because everyone else is doing it globally, does not mean it's ok, and it definitely is not ethical. Indeed I hope you will please consider all this and think on it.

Source by Lance Winslow

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