Tag: Customer

Great customer experiences rely on robust identity management

Great customer experiences rely on robust identity managementWith an ever-growing demand from consumers for personalised engagement, it is becoming increasingly important that marketers appreciate the importance of identity management as a piece of bedrock marketing infrastructure. Put simply, without effective identity management, there is no ‘People Based Marketing’. In fact, identity management is the foundational component of concepts like cross-device identification, multi... Read More »

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