Gone are those days when one could obtain high rankings by getting a ton of low quality backlinks pointing back to their website!
In case you are familiar with the term SEO (Search Engine Optimization), you may be aware of the fact that it is getting harder to achieve high search engine rankings due to cut throat competition and recent updates by search engines like Google (Panda and Penguin Updates).
The world of SEO has become more complex as search engines are looking into a number of factors such as link diversity, repeat visits by customers etc. before rewarding a website with a high rank. Therefore, it is obvious that more and more internet marketers are not hesitating to receive training from SEO courses of renovated internet marketing experts.
CONTENTS OF AN SEO COURSE:
A popular SEO course typically provides training on the following subjects:
1. How to select domain names
2. Keyword research
3. Market research
4. Writing content
5. On-page SEO
6. Off-page SEO
8. Social media
9. Email marketing
10. Paid traffic
Certain courses may also provide SEO services such as content writing, press release and distribution, article marketing etc. at a discounted rate for its members.
Quite a few SEO courses charge a one-time payment from customers. Other SEO Courses provide monthly or weekly webinars discussing some aspect of SEO such as latest back linking methods, analyzing a particular website and improving the same, interviewing an SEO expert etc. These courses may have private forums where the administrator or some SEO expert answers the questions of the members while providing latest information with respect to different aspects of SEO on an ongoing basis. Such forums are usually quite interactive as members are more serious about building a successful online business as compared to free forums where the information is scattered and not organized. However, members may have to pay a monthly fee for the same.
Affordable SEO courses can be found online using search engines easily. However, one should conduct a thorough research to get an unbiased opinion for such SEO courses by visiting forums, going through reviews etc.
A prospective customer should have answers to the following questions before making a beeline for a certain SEO course:
1. What is its reputation?
2. Does the course provide SEO services apart from SEO training?
3. Are they being referred by reputed online marketers?
4. Can the customer afford the service? (Certain SEO courses of internationally renamed internet marketing experts are sometimes priced at a range of $ 2000 – $ 3000 as a one-time payment which is simply not affordable for people having a limited budget)
5. Are there any discounts or free trial periods being offered to attract prospective clients?
Some shady courses may propagate using unethical techniques (such as creating thousands of low quality backlinks) to achieve immediate results. In such cases, your website has a high risk of getting parked or sandboxed by search engines in the long run. It is imperative on your part to maintain distance from such SEO courses which encourage such practices.