Tag: hype

What GDPR Means for CMOs: Is All the Hype Justified?

What GDPR Means for CMOs: Is All the Hype Justified?By Mark de Groot, Marketing Director, EMEA CX, Marketing Apps & CRM – Regional, Oracle As a direct link to customers and their data, marketers will be uniquely affected by GDPR. In this Q&A, Oracle’s Marie Escaro and Kim Barlow discuss how GDPR affects marketing teams. How Seriously Should Marketers Take GDPR Compliance? Kim: European... Read More »

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