Tag: google

Beating remarketing addiction and testing for incremental value using Google Analytics

Beating remarketing addiction and testing for incremental value using Google AnalyticsTrying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. The post Beating remarketing addiction and testing for… Please visit Marketing Land for the full article. Source... Read More »

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