Tag: Customer

Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets

Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgetsSpending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming back. The post Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets appeared first on… Please visit Marketing Land for the full article. Source... Read More »

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