Tag: Consumer

Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey

Are your marketing efforts hurting sales? The need for a consistent view of the consumer journeyMarketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many of the tools upon which we rely were developed when we were primarily marketing on a handful of… Please visit Marketing Land for... Read More »

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