A kind of ‘Facebook Custom Audiences for the real world,’ the approach uses plat lines and GPS data for greater precision. The post Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale appeared first on Marketing Land. Please visit Marketing Land for the full article. Source... Read More »
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Posted by scott.taft We’ve been talking a lot about search intent this week, and if you’ve been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton […]
Learn how automating bid management, scripts, error checking, reporting and ad copy can help marketers harness the power of automation to succeed in the fast-paced world of PPC. Please visit Search Engine Land for the full article. Source link
When you do flight related queries for travel, often you would see a search box at the top showing the vertical search feature from Google Flights. Well, it seems the number of times that box shows up has significantly dropped over the past 24 hours. Source link
Google Shopping product panel adds for “details”, “reviews” and “stores” options. Please visit Search Engine Land for the full article. Source link
