Tag: achieve

How Can Marketers Achieve Personalization in 2018?

How Can Marketers Achieve Personalization in 2018?Despite personalization being lauded as a best practice principle for years, many brands still struggle with the implementation. Recent research conducted by McKinsey revealed that just 40 percent of personalized messages actually feel personal to the recipient. This isn’t surprising as personalization is complex, and businesses are complex. Most importantly, brands are just at the... Read More »

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