How Can Email Marketing Benefit A Company?

Email is common way to communicate and contact customers and is accepted by most people. Most consumers see it as standard practice to give their email address to a business entity when they make a purchase online. But once a business has an email address of a customer or prospect, how can email marketing benefit the business?

An Email List Of Prospects Helps A Business To Grow

To grow your business you need to build a list of emails of both customers and prospects. The best way to do get the email of a prospective customer is to offer something of value for free in exchange for their email address. If a prospect provides you with their email address it shows that they are interested in your business and want to hear more from you.

Email Marketing Increases Conversion Rates

Email marketing is one of the most, if not the most, effective forms of marketing. Email marketing still enjoys a higher ROI (return on investment) than any other online marketing method. The conversion rate for email marketing is shown to be 4% to 7% over time. That's because a prospect needs to see your message 7 to 8 times before they trust you enough to buy something. Email is the perfect way to do that.

Email Marketing Creates Repeat Customers

The best way to increase sales is to keep your customers happy so that they become repeat customers. It costs 6 to 7 times more to get a new customer than keep an existing one. When somebody has purchased a product from you and you have their email, you can now email them special deals and more value. Email marketing tells your customers about other offers that they may be interested in. We all love to feel special and everyone loves a bargain.

Email Keeps You Super Close to Your Customers

How often do you check your email? Once a day, twice a day, every hour or more? Email marketing gives you the ability to send messages to your customers any time of the day.

There is no set formula on how often you should send an email to your subscribers. You need to find a pattern and frequency that works best for your business. Your emails should always provide value to your subscribers. If you constantly keep trying to sell to them, they will start to consider you as an interruption and start to unsubscribe from your list.

Source by Jon Allo

Similar Posts
Make Money Online Easily With No Investment
You do not need to spend a good deal of money just so you can work towards making money online....
Best Trading Strategy
Best Trading Strategy
Product Name: Best Trading Strategy Click here to get Best Trading Strategy at discounted price while it’s still available… All...
How to Boost Your Affiliate Income
There are affiliates making money online with their own websites. In some cases there is no need for an own...

There are no comments yet, add one below.

Leave a Reply

Name (required)

Email (required)