When you are a seasoned business player in a particular niche, you get to master what appeals to your current and potential clients. This, you then use to build a responsive email database. It is important to note that without such a database, your marketing efforts might bear little fruit. Let's therefore explore how you can create such a database from proven methods as listed below:
1.) Reach Out To Your Target Market
Google your target market's forums of interest. Subscribe to those forums. Keep track of the typical queries that your target subscribers ask. See how the questions have been addressed so far. Provide an even better solution that you've already tried out.
Advise them to check your site for future updates to solving such questions. Also check for the current advertising campaigns in your market niche to learn about their income generating abilities.
2.) Keep Your Word
Once you have secured yourself some resourceful leads, maintain the same perception they have of you if not improving on it. Provide adequate timely response. One time I visited a site that was recommended by a colleague of mine in some forum. Exited that I have found a link specialized to dealing with the particular query I had, I quickly clicked on the link. To my disappointment, the site was last updated in 2003! Worse still, one visitor had left a comment begging the site manager to update it.
3.) Maintain A Record Of Your Loyalists
Remember, it is easier to obtain a subscriber, but much harder to make them retain your communication with them. Therefore, value your followers. Once in a while, provide freebies, resource materials relevant to them. Pay great attention to the feedback they provide on your site.