This presentation is packed with the tips, tricks, and tools you need to be successful and make the most of your awesome mobile app!
12 Mobile App Marketing Tips, Tricks, and Best Practices
1. 12 MOBILEAPPMARKETING TIPS TRICKS & best practices PRESENTED BY
2. AT WE HELP FOLKS BECOME BETTER APP MARKETERS By helping them understand their audience and promote their app!
3. TODAY, WE’RE GIVING YOU THE STEPS TO APP STARDOM We’ll show you how to: Delight customers (not annoy them) Try new strategies (and repeat what’s working well) Use your data (for better targeting and insight) READY? LET’S GO!
4. Know your AUDIENCE 1 [and where they come from ]
5. YOUR SOURCES COMPARE
6. HIGHEST SEE WHO DRIVES USERS loyalty LTV[ LIFE TIME VALUE ] OVER TIME WITH THE &
7. FOCUS ON THOSE SOURCES
8. MEASURE the right METRICS 2
9. Measure for MOBILE SESSIONS SESSION INTERVAL TIME IN APP One uninterrupted period of interaction in which a user is actively using your app, counted from app open to app close The amount of time between a user’s 1st and 2nd session with your app How long a user spends in your app across a given period of time USERS The number of people who use your app with these 8 app elements to track
10. Measure for MOBILE LIFE TIME VALUE RETENTION How much each app user is worth across his or her lifetime The percent of users who return to your app after their ﬁrst visit SCREEN FLOW ACQUISITION The number of users who download and install your app from a certain source (eg organic search, paid ads, in-app referrals) Allows you to visualize the typical user path within your app, tracking exits by screen, ﬂow paths between screens, etc
11. Don’t be afraid to 3 EXPERIMENT
12. new APPS ARE A BRAVE WORLD
13. EXPERIMENT with… AUDIENCES: Try appealing to diﬀerent target audiences. CONTENT: Try diﬀerent formats and styles of content. MESSAGING: Try diﬀerent CTAs, experiment with emoticons, etc. BUTTONS: Try diﬀerent styles and colors for buttons in your in-app messages. EMAIL: Try diﬀerent email subject lines and incentives to lure new app users.
14. TEST MULTIPLE VERSIONS AND SEE WHAT PERFORMS BEST A/B TEST
15. Try new stuff See what happens & & Track results
16. USE DATA-DRIVEN best practices 4
17. Learn the best messaging word length, the top time of day, and punctuation to use! Click to read!
18. SECURE 5 THE OPT-IN push message
19. Get users to OPT-IN so that you can with them engage
20. Get users to OPT-IN so that you can with them Not sure how? Read our post on how to get app users to opt-in! click to read! engage
21. push messages 6 CREATE TARGETED
22. BROADCAST MESSAGES IRRITATE USERS (they go out to all of your app users)
23. INSTEAD, CREATE targeted PUSH MESSAGES which speak to unique app users
25. personalizeBASED ON FEATURES LIKE: YOU CAN EVEN MESSAGES – time zone – location – behavior – app usage – device & much more! THIS HELPS YOU TARGET THE FOR EVERY MESSAGE PERFECT AUDIENCE
26. promote RELEVANT OFFERS 7
27. delight USERS WITH OFFERS THAT MATCH THEIR learn from previous behaviors PREFERENCES & BEHAVIOR
28. Don’t forget CALLS-TO-ACTION 8
29. next steps TELL USERS WHAT TO TAKE
30. next steps TELL USERS WHAT killer CTA TO TAKE [CALL-TO-ACTION]
31. DON’T UNDERESTIMATE THE9 POWER OF in-app messaging
32. IN-APP MESSAGING CAN BE USED TO: Provide app users with exclusive coupons Notify users about new features Get users to upgrade to new app versions
33. USE EMAIL TO engage ACROSS channels 10
34. Emails can be used to tell subscribers about your app (and encourage them to download it) Deep link to your app’s download page
35. 11 NET PROMOTER SCORE USE Find your fans TO
36. FIND THE FOLKS WHO LOVE YOU THEN SEND THEM TO review your app
41. track CHURN RISKS 12 AND CONVERSION OPPORTUNITIES
42. With predictive app marketing… YOU CAN IDENTIFY When a user is about toCHURN OR convert
43. With that info, you can Create personalizedcampaigns to PUSH users in the RIGHT DIRECTION
44. WELL, THAT’S ALL FOLKS! THANKS FOR WATCHING WE HOPE YOU LEARNED SOMETHING NEW
45. FOR MORE MOBILE APP MARKETING TIPS & TRICKS CHECK OUT Click to visit our app marketing blog!