One of the most important aspects of internet marketing (or really any marketing) is your rate of conversion. This can be a little confusing for people just starting out. After all, most gurus just drill one thing into your head- traffic, traffic, traffic. A lot of people just say that all you have to do is take in all the traffic that you can and you will be successful. But, think about it for a second- does traffic matter if that traffic does not result in any money making actions? This is what conversion rate is all about. Your conversion rate is the percent of people that visit your site that end up taking the action you want them to. This action can be anything- from clicking on an ad, to buying your product, to signing up for your mailing list. It's important that you get your conversion rate as high as you possibly can, in order to get the most out of the traffic that you send to your website.
There are a number of ways to increase conversion. While some of these are going to be more relevant than others to your work, they are all important to make sure you have optimized. You can try and optimize them all at once, but it might be a good idea to work on them one at a time. The reason for this is simple- if you are changing multiple things about your website at once, then it's hard to know what change is actually resulting in the shift in your conversion rate. It's important that you are able to accurately and effectively track what aspects of your website are most important for your conversion rate, and which do not seem to make a big difference.
One of the simplest ways you can increase conversion is by making sure that your website loads as quickly as possible. It sounds overly-simplistic, but how many times have you navigated away from a website that took too long to load its pages? With the advent of high speed internet there's no reason why anyone should wait too long to load a website, and people just will not stick around for more than a couple seconds if your site is still loading.
Another simple technical change you can implement is making sure that your website is compatible with all browsers. The web browser landscape is always changing and never fully homogenous, so you need to make sure your site works with all of the most popular ones. It's silly to lose conversion because your website does not work right on everyone's computer.
Finally, you can always go with the tried and true method of increasing conversion- bribes! Conversion rates often skyrocket when you give something of value away to your visitors (especially if you are collecting e-mail addresses for list building).
In order to choose the best of all the online marketing strategies, it is necessary to first list all the possible choices you have, then examine them in light of your strengths and weaknesses. In this article, I will show you how to rate some marketing techniques, then how to choose the best for you.
So, grab a pencil & paper or clean text document.
1. List all of the marketing strategies you either already use or would like to learn. is it article marketing, solo ads in ezines, video marketing, search engine optimization (SEO), email marketing, social media, Pay per Click (PPC) or others?
2. Make a strengths and weaknesses chart.
Are you a good writer or poor?
Does it take you a long time to compose an email or are you quick?
Do you learn visually, by hearing or by doing it manually?
Are you patient or impatient?
Do you have a full-time job with not much time?
Do you have lots of time with little money?
What do you like to do? What really floats your boat?
This first list will allow you to rank the items, somewhat objectively, while the second will help you fine-tune it to your needs.
3. Now take a fresh sheet (physical or computer generated) and list the following terms vertically, like this.
Over All Score.
4. Next take one of your strategies and rate each term according to a 4 star system, with 4 being the greatest or most and 1 being the least.
Let's take an example –
SOLO ADS IN EZINES
Although the cost varies, you usually do have to pay and it can be expensive, so …
Cost: 3 stars
The skill you need to submit a solo ad is small. Your company has an ad to use.
Skill: 1 star
The ad will be placed in the ezine for one time only, so it would not have longevity.
Long Term: 1 star
Speed: very quick It is easy to submit. Give it 4 stars.
Over All Score: 3.5 stars since the small skills and short term cancel each other out. We judge the final score using the cost, which is large with the speed which is fast.
Get the picture?
Let's take another example:
Video Marketing, low cost – 1 star. Most people marketing today already have a camcorder, webcam with microphone, or cell phone with video, so there's no extra cost. Even if you do not have the equipment you can use a free video service by adding photos and text. Google "create free videos online."
Skill: 1 star. You do not have to be a George Lukas
Long term: 4 stars Load it up to YouTube and you're there for life.
Speed: I'll give it 3 stars because there is some work involved
Over All score. Because of the ease of use, I would give it a good 3 stars
Continue on to examine your other strategies in the same manner.
STRENGTHS & WEAKNESSES
Your final step is to look at your strengths and weaknesses.
If you hate writing and do not have $ 5.00 to outsource an article, article marketing is not a good strategy for you.
Are you patient, willing to take the time to learn a new skill? Would it be fun for you?
If you do not have much time, but have money, you have lots of options. You can outsource your work for very little via the Internet.
Do you think you lack skill for creating videos? Do not let that stop you because the most important point to consider when you are looking to see what is right for you is not cost, skills or long term effects. It is what do you really enjoy doing?
If you love to take pictures, do not let inexperience stop you. Go for it and choose video marketing as at least one of your online marketing strategies.